What is the Average Cost of Website Design for Small Businesses?
Every business must have a website in today’s digitally creative economy to be successful in marketing.
Half of all consumers search online for local businesses when making a purchase. This is your chance to show buyers that you can answer the questions they are asking online.
Many small business owners fail to create a good website due to a variety of reasons, including a lack of time or budget. You have an opportunity to capitalize on these oversights by creating a professional-designed website.
Find out more about the average price of website design for small businesses.
Average Cost of Website Design: Small Business
A website can be used to sell online or in person. It is a smart business decision to invest in professional web design. You want this to be a tool that helps you sell.
Costs for website development vary depending on the assets. These website design costs for small businesses typically range between $2,000 to $15,000.
It is important to remember that not all websites have the same advanced features. Others require custom-built components. Your website design and development costs rise if additional features are added to a site. This web design expense calculator illustrates how different elements impact development costs.
Each business is different. Business owners have their own needs. Most websites share some of these common features, which contribute to the development cost, such as:
- Registering your domain
- Hosting your website
- Buying Security certs (SSL).
- Web design
- Number of pages
- Additional functions
- Content management
The cost of small business website design can range from a few thousand dollars up to tens of thousands of dollars.
Understanding the Cost Factors for Website Design & Development
There are many website components that can be purchased at different prices. Domain name registrations can range from one dollar up to $12 per year.
We usually go with Google domain registration since it also includes domain registration privacy. You also have a variety of other options to choose from such as GoDaddy, Bluehost, 1and1, AWS, and the list goes on.
Domain names are the online address for a business. A good domain name is a key step in building a small business website. A domain name that is similar to the company’s name will typically be purchased by a business owner.
Web Hosting Costs Associated With Web Design
Hosting a website can cost anywhere from $20 to $300 per year, depending on which provider you choose and the support options they offer. Your website is normally going to be hosted on another computer, like yours at home (possibly quite upgraded), except it has everything set up so other people can read your files (your website). This makes web pages accessible on the internet 24 hours per day.
Securing Your Website
Pricing for SSL certificates ranges from free to $1500 per year. SSL certificates provide protection for website visitors and websites. It is not always necessary to have an SSL certificate for data protection standards, however, it is a ranking factor according to Google. The security feature also gives your site some extra credibility.
While some companies need a simple layout, others want a more complex design. The cost of design alone can range from $1,500 up to $15,000. Additional web pages can increase website development costs by anywhere from $1,000 to $5,000.
The page count can also impact the website cost. Service providers may only need ten pages. An e-commerce site may require more than 100 pages. Even if the programmer creates identical layouts and provides different information, it can take time to build additional pages with their unique content for each product.
The cost of a website can also vary due to additional features or functionality. Website owners may need a variety of features such as online payments, user profiles, team collaboration or management, and many other custom functions. Overall, website development can cost anywhere from $2,000 to $25,000+ per additional feature or custom function.
Online Marketing is Essential for Success
It’s not enough to just build a website and expect traffic. You need to use marketing strategies to draw potential customers. We at Diverse Programmers, LLC tell our clients that they can create the most beautiful website on the Internet. But if no one can find it on the internet, then who cares?
The most effective marketing tool in the digital age is content. Active marketers should be using a content management platform (CMS).
WordPress is a powerful marketing tool. The cost of developing a website with a CMS or eCommerce can increase by anywhere from $2,000 to $25,000.
While we know content is king, you also need links back to your website that show Google and other search engines that your page is an authority on the keywords in your content. These keywords are the main services you are trying to sell.
Building Your Website
Many business owners believe they can save money by building a DIY website. This belief is logical in theory.
A self-service website can range in price from free to $1000. The average cost for a professional website design is between $2,000 and $15,000.
Self-service website building can seem cost-effective due to the difference in price. But any inexperienced web designer will quickly see the drawbacks of DIY web design.
A website builder is a tool that DIY web developers normally use. They must also use search engine optimization best practices to build a website that can rank. Customers will find their website only if they use effective SEO practices on-page, off-page, and offline.
Learning how to properly build a website takes a lot of time. It takes even longer to build a website that is responsive, has the correct on-page SEO, and the domain and server are set up correctly.
More Websites Are Being Built Every Day
Do you know how many websites are out there right now? At this time of writing, there are at least 400 million active websites. Wow! You are going to have to cut through the competition if you want a chance of being found. There have been plenty of people to set up beautiful websites that had perfect on-page SEO. Unfortunately, for most that didn’t achieve a visitor other than their mother. 🙁 At least she believes in you.
The time and money DIY web developers save on website design costs is more than what they pay for in terms of their expertise. You may have to pay twice for a website if the DIY provider doesn’t deliver the first one. A business owner who doesn’t know web design well will have to settle for a simple website that doesn’t show what they do and struggle with getting the site updated.
Web development and design is a full-time job. Many business owners cannot afford to spend the time to learn how to design a website.
Professional web design services can create engaging, functional websites. A website designer’s average cost is well worth it. A professional website page can help business owners recoup their investment over time.
Website Ownership Cost
Your website is also subject to ongoing fees and routine expenses. It is crucial to invest in ongoing maintenance to ensure optimum security and performance.
Remember to renew your domain name and SSL certificate. You may also need to make adjustments or additions to your website after your initial launch. We recommend you update your website once a month at a minimum (this could be just adding a blog post). If done correctly, however, a professionally designed site will cover ongoing expenses.
You Need a Website Designer Who Listens
You should now be able to see the average cost of website design for small businesses. You need a website designer who can cater to your unique requirements.
We at Diverse Programmers, LLC understand the importance of businesses building relationships with their ideal customers or clients. To help businesses create those relationships, we encourage innovation and creativity. We help businesses differentiate themselves from their competitors.