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Keyplay
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Keyplay

Keyplay is an AI-driven ICP modeling and account scoring solution designed to help B2B SaaS companies identify, prioritize, and target their best-fit accounts. By leveraging dynamic signals, AI lookalikes, and deep data insights, Keyplay enables sales and marketing teams to streamline their territory planning, ABM strategies, and outbound enablement, reducing manual research and accelerating go-to-market efforts.

Targeted primarily at growing B2B companies using Salesforce or HubSpot CRM, Keyplay transforms traditional data lists into a continuous, dynamic system that scores and enriches account data in real time, ensuring teams are always working on the right opportunities.


Website: https://keyplay.io

Key Features

AI-driven ICP modeling and account scoring
Dynamic fit signals and AI lookalikes
Real-time CRM integrations with Salesforce and HubSpot
Continuous scoring, enrichment, and account signal updates
Customizable segmentation and tiering for precise targeting

Use Cases

Account Scoring & Segmentation: Utilize AI-powered signals to score and segment accounts, ensuring that sales and marketing teams focus on the best-fit prospects.
Territory Planning: Prioritize markets and regions by evaluating account data dynamically, enabling efficient territory allocation and resource distribution.
ABM Strategy Optimization: Enhance outbound marketing and account-based marketing efforts by targeting accounts that align closely with your ideal customer profile.
Inbound Lead Qualification: Leverage detailed account signals to qualify inbound leads, ensuring that every engagement is aligned with strategic targets.
Market Segmentation: Segment your market based on nuanced data points beyond basic firmographics, allowing for more sophisticated account modeling.

Benefits

Accelerates account selection and reduces manual research
Provides accurate, dynamic, and continuously updated account scoring
Seamless integration with popular CRMs enhances workflow efficiency
Enables highly targeted sales and marketing strategies
Improves ABM performance and reduces unnecessary hiring costs
Delivers actionable insights that drive better prioritization and outreach

Metrics

Account Accuracy: ~90% accuracy in account scoring
Customer Satisfaction: 4.9/5 rating

Pricing Plans

List Builder - $0k/year
  • Jumpstart outbound & LinkedIn Ads with quality accounts
  • Based on save credits with 25 free credits to start
  • Self-serve model with export and sync options
Growth - $18k/year
  • ICP modeling
  • Account scoring directly in your CRM
  • Automatic sync of all CRM accounts
Scale - Custom Pricing
  • Multi-market ICP modeling
  • Selective sync for Salesforce
  • Tailored features for sophisticated B2B companies

Testimonials

Our sales and marketing teams had a major problem building & maintaining our ideal account list. Keyplay delivers the solution in a way we never thought was possible.

Joe Kevens, Director of Demand Gen at PartnerStack

Our reps now trust that they have the highest quality accounts. It's given me confidence that sellers are prioritizing their time, not getting blocked by manual research.

Mike Clapson, VP Sales at Ashby

Keyplay is a core piece of our ABM strategy. It immediately helped us focus on the best accounts and increase conversion rates.

Ryan Narod, Head of Marketing at Mutiny

Without a product like Keyplay, we'd have to hire additional staff to build similar systems. It saves us both time and money.

Zach Woods, Head of Sales at UserEvidence

Diverse Programmers Recommendation

Keyplay is a valuable tool for B2B companies looking to optimize their account selection and drive effective ABM strategies through AI-driven insights and dynamic ICP modeling. Diverse Programmers can assist with advisory services, seamless integrations, and custom solutions to further enhance your sales and marketing strategies.

Ease of Use

Setup Time: Less than 1 hour

Onboarding: Step-by-step guided tutorials and dedicated customer success support available

User Experience: Intuitive, minimal learning curve interface integrated with existing CRM systems

Security & Compliance

Data Encryption: Industry-standard encryption and continuous monitoring

Privacy Policy

Support Options

Live Chat: No

Email Support: Yes

Community Forum: No

Documentation

Contact Diverse Programmers today to learn more or request a custom integration.
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