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Factors
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Factors

Factors is an AI-driven go-to-market platform designed to capture and consolidate cross-channel intent signals and GTM data in one place. By leveraging advanced automation and analytics, Factors empowers marketing, sales, pre-sales, and customer success teams to optimize workflows, drive pipeline growth, and make informed decisions with real-time account intelligence and ad optimizations.


Website: https://www.factors.ai/

Key Features

Cross-channel intent capture from website, CRM, MAP, LinkedIn & more
Automated GTM workflow playbooks
Account segmentation, scoring, and full-funnel analytics
LinkedIn Ad optimization with frequency capping and view-through attribution
Integrations with everyday sales and marketing tools
Robust security with GDPR and SOC2 Type II compliance

Use Cases

Marketing ROI Optimization: Maximize marketing investments by executing intent-based campaigns and tracking content ROI, ensuring every dollar spent drives measurable value.
Sales Pipeline Acceleration: Automate prospecting and identify in-market accounts in real-time, enabling sales teams to focus on high-intent leads and boost conversion rates.
Pre-Sales Efficiency: Monitor and engage with target accounts through enriched data and real-time alerts, streamlining the process to convert prospects faster.
LinkedIn Advertising Optimization: Run intent-driven LinkedIn campaigns with frequency capping and view-through attribution to double ROI from ad spend.

Benefits

Streamlines GTM processes with automated workflows
Enhances marketing and sales ROI with accurate intent signals
Optimizes ad spend and campaign performance on LinkedIn
Delivers real-time, actionable account intelligence
Integrates seamlessly with existing sales and marketing tech stacks
Ensures data security and compliance with GDPR & SOC2 Type II standards

Metrics

Sales Engagement Increase: 3X Increase
MQL Growth: 23% Increase in MQLs/month
Lead Source Optimization: 66% Decrease in Unknown Lead Sources

Pricing Plans

Free - $0/mo
  • Company Identification
  • Customer Journey Timelines
  • Starter GTM Dashboards
  • Up to 5 Segments
  • Up to 20 Custom Reports
  • 1 Real-Time Slack/MS Teams Alert
  • 6-Months Data Retention
  • Integrations: Website, Slack, MS Teams
Basic - $399/mo (Billed Annually) / $549/mo (Billed Monthly)
  • Up to 3000 Companies Identified/mo
  • Up to 5 Seats
  • Everything in Free plus additional features
  • Up to 10 Segments
  • LinkedIn Intent Signals
  • CSV Imports & Exports
  • Advanced GTM Dashboards
  • Advanced Website Analytics
  • Custom Metrics & KPIs
  • Global Exclusions Rules
  • GTM Workflows
  • Up to 50 Custom Reports
  • Up to 2 Active Alerts
  • Integrations: Ad Platforms (Google, LinkedIn, Facebook & Bing), Google Search Console, Webhooks, HubSpot, Salesforce
Growth - $999/mo (Billed Annually) / $1,299/mo (Billed Monthly)
  • Up to 8000 Companies Identified/mo
  • Up to 10 Seats
  • Everything in Basic plus enhanced features
  • ABM Analytics
  • Account Scoring
  • Up to 20 Segments
  • LinkedIn Attribution
  • G2 Intent Signals
  • G2 Attribution
  • Segment Insights
  • Workflow Automations & Data Sync
  • Up to 100 Custom Reports
  • Dedicated Customer Success Manager
  • Up to 10 Active Alerts
  • Enhanced Integrations: HubSpot (Full), Salesforce (Full), Marketo, G2, Drift
Enterprise - Custom
  • Custom Companies Identified
  • Up to 25 Seats
  • Everything in Growth plus advanced features
  • Up to 50 Segments
  • Google AdPilot (Coming Soon)
  • LinkedIn AdPilot
  • Interest Groups
  • 3rd-party Intent Upload (Coming Soon)
  • Multi-Touch Attribution
  • Campaigns, Content, Offline Events & more
  • Up to 15 Active Alerts
  • White Glove Onboarding Support
  • Up to 300 Custom Reports
  • Advanced Integrations: Segment, RudderStack, Custom Integrations

Testimonials

Factors’ account identification and intelligence is a game changer for generating revenue.

Praveen R, Marketing at Drivetrain

Factors has improved our campaign ROI by helping us move from guesswork to making informed decisions.

Steve Colberg, Marketing at Rocketlane

Factors made our LinkedIn Ads strategy laser-focused by enabling deep audience insights and view-through attribution.

Riley Timmins, Director of Marketing at Cacheflow

Diverse Programmers Recommendation

Factors offers a robust, AI-driven approach to consolidating intent data and automating GTM processes. Diverse Programmers can provide expert advisory, seamless integrations, and custom solutions to help you fully leverage the platform’s capabilities and maximize your business impact.

Ease of Use

Setup Time: Less than 1 hour

Onboarding: Guided demos and step-by-step tutorials available

User Experience: Intuitive dashboard with minimal learning curve

Security & Compliance

Data Encryption: Secure by design with robust encryption methods

Privacy Policy

Support Options

Live Chat: No

Email Support: Yes

Community Forum: No

Documentation

Contact Diverse Programmers today to learn more or request a custom integration.
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6 Different Reasons We Should Partner

  • 1Expert in Automation and Streamlining Operations
  • 2Proven Track Record of Success
  • 3Customized Solutions for Your Needs
  • 4Dedicated to Enhancing Efficiency Across Departments
  • 5Trusted by Leading Organizations
  • 6Personable and Client-Focused Approach
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