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Crystal
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Crystal

Crystal is an AI-driven platform that harnesses personality insights to enhance communication, sales, and meeting effectiveness. Designed for professionals in sales, HR, management, and marketing, Crystal uses advanced personality data to help users understand contacts better, personalize outreach, and build stronger relationships through pre-meeting research and tailored communication tips.


Website: https://www.crystalknows.com/

Key Features

AI-generated personality insights
Pre-meeting research and reports
Personalized communication recommendations
Seamless integrations with existing tools
Prospecting and enrichment capabilities

Use Cases

Advanced Prospecting: Understand the personality behind a prospect's name to tailor your outreach and increase engagement.
Intelligent Hiring: Leverage rich personality data to identify the best-fit candidates and enhance your recruitment process.
Meeting Preparation: Receive pre-meeting insights and communication tips that help you enter meetings with confidence and preparedness.
Sales & Marketing Personalization: Segment contacts into accurate buyer personas and personalize your sales pitch to improve conversion rates.
API-Driven Data Enrichment: Integrate Crystal’s personality data into your tech stack to power custom solutions and enrich your CRM data.

Benefits

Boosts outbound response rates by up to 68%
Improves lead conversion rates by approximately 31%
Increases booked meeting rates by 12%
Accelerates relationship building by 35%
Enhances communication personalization for better engagement
Provides actionable insights for both internal and external communications

Metrics

Outbound Response Rates: 68% increase
Lead Conversion: 31% increase
Booked Meeting Rates: 12% increase
Relationship Building: 35% acceleration

Pricing Plans

Free Trial - $0/mo
  • DISC assessment
  • 5 additional assessments
  • Basic profile content
  • LinkedIn extension
  • Virtual meetings
  • Writing Assistant for Gmail & LinkedIn
  • 5 profile credits
Premium - $49/mo*
  • Premium profile content
  • Personalized communication advice
  • Unlimited writing suggestions
  • Calendar integration
  • 200 new profile credits/year
Business - Custom
  • Everything in Premium plus shared profile library
  • Team assessments
  • Candidate assessments
  • Candidate job profile
  • Group admin tools
  • Custom content modules
  • CRM integration
  • Dedicated success manager
  • Crystal for Virtual Meetings
  • Bulk profile credits
Enrichment - Custom
  • High volume profile credits
  • Access to Crystal API
  • CRM integration
  • Direct CSV enrichment
Intelligence - Starting at $999/mo
  • Executive Intelligence
  • Account Intelligence
  • Competitive Intelligence
  • Personality Intelligence
  • Stakeholder Intelligence
  • Behavioral Intelligence

Testimonials

I've personally used Crystal to prepare for hundreds of meetings over the past 5+ years, including some very important ones with key clients.

Sander van't Noordende, Chief Executive Officer, Randstad

Crystal gives me insights and helps me connect with my clients at a far deeper level than any Google search ever could.

John Barrows, Founder & CEO, Sell Better

Crystal is like magic. It gives us x-ray vision — allowing us to see and understand someone really quickly...

Matt Kesby, Founder, GoTeam

Diverse Programmers Recommendation

Crystal is a powerful tool for anyone looking to improve their communication strategy. Its AI-driven personality insights empower sales teams, HR professionals, and managers to connect on a deeper level, making it a valuable asset for improving engagement and relationship building. Diverse Programmers can help integrate and customize Crystal’s capabilities to fit your unique business needs.

Ease of Use

Setup Time: Quick setup

Onboarding: Step-by-step guided tutorials and an intuitive Chrome extension

User Experience: User-friendly interface with seamless integrations into your existing workflow

Security & Compliance

Data Encryption: Standard industry encryption protocols

Privacy Policy

Support Options

Live Chat: No

Email Support: Yes

Community Forum: No

Documentation

Contact Diverse Programmers today to learn more or request a custom integration.
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6 Different Reasons We Should Partner

  • 1Expert in Automation and Streamlining Operations
  • 2Proven Track Record of Success
  • 3Customized Solutions for Your Needs
  • 4Dedicated to Enhancing Efficiency Across Departments
  • 5Trusted by Leading Organizations
  • 6Personable and Client-Focused Approach
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