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Lately
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Lately

Lately is the world’s most advanced generative AI social media management platform that transforms longform content into dozens of engaging, channel-specific social posts. Leveraging AI-driven insights, Lately analyzes over 12 months of social media data to build a unique Voice Model that replicates and enhances a brand’s distinctive tone and messaging across multiple languages and markets.

With seamless integrations (such as with Hootsuite) and automated content repurposing from text, audio, and video, Lately is designed for businesses of all sizes—from small businesses to global enterprises—seeking to boost engagement, streamline content creation, and gain measurable marketing performance.


Website: https://www.lately.ai/

Key Features

AI-driven analysis of past social media data to create a unique Voice Model
Automatically transforms longform content (blogs, videos, audio, newsletters) into optimized social posts
Seamless integrations with platforms like Hootsuite and HubSpot
Multi-language support for global campaigns
Adaptive learning that improves content performance over time
Streamlined content scheduling and management

Use Cases

Content Repurposing: Transform blogs, newsletters, whitepapers, and multimedia content into a multitude of social media posts effortlessly.
Voice Modeling: Create a custom Voice Model that captures and amplifies your brand’s unique tone and messaging for consistent communication.
Automated Social Posting: Automatically generate dozens of channel-specific posts, saving time and reducing manual copywriting efforts.
Performance Optimization: Leverage AI analytics to monitor engagement, adjust strategies, and boost reach and impressions across platforms.
Global Social Management: Manage multi-lingual social media campaigns that target diverse audiences across different regions seamlessly.

Benefits

Reduces social copy creation time by up to 85%
Cuts copywriting costs significantly (up to 80% reduction)
Boosts reach, impressions, and engagement by over 100%
Ensures consistent, on-brand messaging across all channels
Scalable solution for businesses of all sizes
Supports multi-language campaigns for global market penetration

Metrics

Social Copy Creation Time: 85% reduction
Copywriting Costs: 80% reduction
Engagement Increase: Over 100% increase

Pricing Plans

Starter (Billed Annually) - $14/month
  • Repurpose longform text, audio & video into engaging social posts
  • 1 Voice model
  • 5 Social channels
  • 1 User seat
  • Basic scheduling and analytics
Growth (Billed Annually) - $199/month
  • Everything in Starter
  • Full calendar plus AI scheduling
  • Performance analytics
  • Voice model editing
  • RSS feed integration
  • 25 Social channels
  • 5 User seats
Enterprise - Custom
  • Everything in Growth
  • 100% automation
  • Multiple client account governance and key messaging controls
  • Regional dialect/foreign language adaptation
  • Employee advocacy functionality
  • Unlimited Voice models
  • Unlimited Social channels
  • Unlimited User seats
  • White Glove VIP customer service

Testimonials

With Lately, we’ve been able to reduce our social copy creation time by 85% and cut our copywriting costs by 80%. At the same time, the average reach, impressions and engagement increased by more than 100%.

Jonathan Weinert, Creative Specialist, Editorial Global Content House

Lately’s ability to learn and contextually identify key moments for engaging is crucial for anyone who wants to scale their content output. Our average clicks alone increased 80% over other content.

Mary Niu, International Media Strategist

I used Lately for the first time to promote a story on opioids in Boone County and it became the most watched video on all of NBC news websites for the month with 6x the average views, putting it in the top 1% of all NBC news videos viewed of the year.

Kate Snow, National Correspondent

Diverse Programmers Recommendation

Lately stands out due to its unique AI-driven content repurposing, custom Voice Model creation, and multi-language support that collectively boost social media engagement. Diverse Programmers can assist with advisory, deep integration, and customized solutions to ensure Lately perfectly fits your business's digital strategy.

Ease of Use

Setup Time: Rapid setup within minutes

Onboarding: Guided tutorials, demos, and step-by-step help are available

User Experience: Intuitive interface with minimal learning curve and streamlined workflow

Security & Compliance

Data Encryption: Standard encryption measures

Privacy Policy

Support Options

Live Chat: No

Email Support: Yes

Community Forum: No

Documentation

Contact Diverse Programmers today to learn more or request a custom integration.
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6 Different Reasons We Should Partner

  • 1Expert in Automation and Streamlining Operations
  • 2Proven Track Record of Success
  • 3Customized Solutions for Your Needs
  • 4Dedicated to Enhancing Efficiency Across Departments
  • 5Trusted by Leading Organizations
  • 6Personable and Client-Focused Approach
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