Diverse Programmers - AI/ML Automation, Emerging Technologies, and Innovation

AI Tool

Persado

Persado is an enterprise-grade AI platform that generates, optimizes, and personalizes marketing language at scale. Leveraging a proprietary generative AI engine and decades of consumer response data, Persado creates emotion-informed content that drives customer engagement and conversion. Its unique approach combines insight-driven language analysis with automated multi-channel deployment, ensuring that each message resonates with individual customer segments while maintaining brand consistency.

Targeted toward large organizations in industries such as financial services, retail & eCommerce, telecommunications, and travel & hospitality, Persado empowers marketing teams to outperform traditional copy methods through a scientific and data-driven process. The platform not only improves performance metrics like conversion lift and incremental revenue but also ensures compliance with legal and regulatory standards.

Website: https://www.persado.com/

Key Features

AI-driven content generation and optimization

Personalization at scale with custom-built language models

Multi-channel deployment (web, mobile, email, SMS, social, print)

Integrated capability for testing & experimentation

Built-in compliance and risk management

Use Cases

Financial Services Engagement: Generate high-impact, compliant messages for top financial institutions to enhance customer interactions and drive incremental revenue.

Retail & eCommerce Personalization: Craft on-brand digital messages that inspire shoppers to engage and act, maximizing conversion and customer loyalty.

Travel & Hospitality Promotions: Develop compelling campaign content that motivates travel bookings and upgrades, catering to diverse customer segments.

Telecommunications Optimization: Deploy tailored messages that reduce churn and optimize customer interactions across multiple channels in the telco space.

Enterprise Marketing Personalization: Integrate with existing martech stacks to deliver real-time, personalized content that aligns with brand guidelines and regulatory standards.

Benefits

Delivers significant conversion lift (up to 43% on average)

Drives incremental revenue and customer engagement

Automates personalized messaging at enterprise scale

Reduces risk with compliant, regulated content generation

Offers actionable insights via continuous experimentation

Seamlessly integrates with existing marketing technology

Metrics

Average Conversion Lift: 43% on average

Performance Outperformance: 96% of the time outperforms human-generated copy, boosting engagement by over 40%

Pricing Plans

Testimonials

Persado allows teams to learn and continuously adjust the campaigns. That is not something we are used to doing in a very industrialized environment. It encourages innovation outside of daily routines.
— Aldrick Zappellini, Group Chief Data Officer, Crédit Agricole

Engaging with customers in the digital age is about finding the right message for every campaign. Persado has helped us hit a 42% lift in conversion rates on average.
— Andrea Duilio, Consumer Digital Director, Vodafone

We tested Persado across multiple channels and products. Their AI-driven insights drove measurable outcomes and created language that truly resonates with our customers.
— Abeer Bathia, Head of Marketing Growth and Innovation, Chase Card Services

Diverse Programmers Recommendation

Persado’s advanced AI-driven content generation platform offers unparalleled personalization and compliance, making it an essential tool for modern marketing teams. Diverse Programmers can assist with advisory, integration, and custom solutions to maximize the impact of Persado’s capabilities across your digital channels.

Key Features

Use Cases

Benefits

Metrics

Pricing Plans

Testimonials

Diverse Programmers Recommendation

Ease of Use

Security & Compliance

Support Options

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