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Boomerang
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Boomerang

Boomerang is an AI-driven sales pipeline solution that empowers revenue teams by tracking customer job movements, enriching CRM data, and automating the discovery of warm introductions. The tool leverages real-time signals from job changes within target accounts to generate actionable insights, ensuring that sales teams can capitalize on opportunities faster and more effectively.

By automating critical processes such as contact tracking, account monitoring, and org chart updates, Boomerang enhances multi-threaded outreach and ABM (Account-Based Marketing) strategies. It is designed for enterprise-level sales and revenue operations teams who wish to improve data quality, reduce manual prospecting, and significantly increase pipeline conversion rates.


Website: https://www.getboomerang.ai/

Key Features

Real-time customer job change tracking
Automated account and contact enrichment
Warm referral and champion tracking
Auto-generated, up-to-date org charts
CRM data quality and hygiene automation
Integration with CRM, calendar, and sales tools

Use Cases

Job Change Tracking: Monitor and capture job movements of high-value contacts to quickly identify potential sales opportunities.
Warm Introductions: Leverage champions and past customer relationships to secure warm referrals and introductions within target accounts.
CRM Data Enrichment: Automatically update and cleanse CRM data, ensuring contact records are accurate and up-to-date.
Multi-threaded Sales Outreach: Identify additional stakeholders within accounts to enable a multi-touch sales approach and improve win rates.
Pipeline Leak Diagnosis: Utilize diagnostic tools to quantify pipeline leakage and implement corrective plays for revenue recovery.

Benefits

Accelerates revenue growth with real-time insights
Improves sales conversion through warm introductions
Enhances CRM data quality and reduces manual updates
Supports targeted ABM strategies with multi-threading
Delivers measurable ROI with proven pipeline influence
Streamlines onboarding and integration with existing tools

Metrics

Pipeline Influence: $17M pipeline influenced
Contact Cleaning: 23,000 contacts cleaned/month
Increased Coverage: 30% increase in ABM contact coverage
Meeting Bookings: 86 meetings booked

Pricing Plans

Revv Up - $12K/year
  • Track upto 10,000 buying group members
  • New leads every week or month
  • Human verification for quality assurance
  • Additional prospecting insights for BDRs
Cruise - $18K/year
  • Track upto 10,000 buying group members and 500 accounts for new hires
  • New leads every week or month
  • Additional prospecting insights for BDRs
Enterprise+ - 20% of Annual Subscription Price
  • Go-live in 2-4 weeks
  • Dedicated onboarding support
  • CRM and Sales Engagement integration
  • User and Manager enablement
  • Named CSM
  • Access to exclusive community and activities
  • Messaging workshop(s)
  • MBR/QBR for ROI monitoring
  • Shared best practices library
  • 24X6 premium support
Account Tracking - $12K/year
  • Monitor 1000 accounts for new hires, departures & promotions
  • New leads every month
Database Cleanup - $12K/year
  • Yearly cleanup of up to 40K contacts
Discover Meeting Contacts - $15/user/month
  • Automatically find new contacts from your team’s calendar
  • Add them to Salesforce/Hubspot under the right Accounts and Opportunities (yes, even retroactively!)
Org charts - $10/user/month
  • Create org charts in Accounts and Opportunities within Salesforce

Testimonials

Over $1.2M in revenue generated from Boomerangs so far this year.

John Charlesworth, Sr. Director, GTM Systems

I appreciate that Boomerang is not just any other data vendor, but a partner in addressing our champion tracking and ABM needs.

Bruno Trimouille, CMO @ Litera

At our scale, monitoring customer job changes is a critical accelerant for growth. We are excited about this partnership with Boomerang.

Mathew Lonetto, Global Business Development Lead @ Narvar

Boomerang delivered high-quality leads to us, and in less than 2 weeks, I got 2 meetings with an overall 12% reply rate!

Akshaya Ravi, SDR @ Storylane

Diverse Programmers Recommendation

Boomerang is a robust, AI-powered tool that automates critical sales processes, from real-time job tracking to CRM enrichment and multi-threaded outreach. Diverse Programmers can offer expert advisory services, seamless integration, and bespoke solutions to help your organization maximize the tool’s ROI and streamline revenue operations.

Ease of Use

Setup Time: 2-4 weeks (Go-live in 30 days)

Onboarding: Step-by-step guided playbooks and customer success support

User Experience: Seamless integration with existing workflows and minimal change management

Security & Compliance

Data Encryption: Ensures data safety and integrity

Privacy Policy

Support Options

Live Chat: No

Email Support: Yes

Community Forum: No

Contact Diverse Programmers today to learn more or request a custom integration.
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