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Crayon
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Crayon

Crayon is an AI-driven competitive intelligence platform designed to help sales and marketing teams stay ahead of their competition. By leveraging real-time monitoring, automated news summarization, and actionable analysis, Crayon enables organizations to understand competitor moves, optimize battlecards, and drive revenue growth. Its intuitive interface and powerful integrations with tools like Salesforce and Slack make it a valuable asset for businesses aiming to enhance their competitive strategy.


Website: https://www.crayon.co

Key Features

AI-powered competitor monitoring
Automated news summarization and importance scoring
Battlecard creation and content enablement
Seamless integration with sales tools (Salesforce, Slack, etc.)
Real-time alerts and actionable insights

Use Cases

Competitor Monitoring: Automatically track competitors and receive high-priority insights via email, reducing the need for manual research.
Content Creation for Sales Enablement: Develop battlecards, newsletters, and announcements that empower sales teams to win competitive deals.
Sales Enablement: Integrate competitive intelligence directly into tools like Salesforce and Slack to keep sales teams informed and agile.
Performance Metrics Analysis: Analyze win/loss data, engagement statistics, and influenced revenue to refine competitive strategies.
Virtual Events and Webinars: Participate in events such as the '20 AI Use Cases for your Compete Program' webinar to learn best practices and innovative use cases.

Benefits

Boosts competitive win rates and influenced revenue
Automates tedious competitor research tasks
Delivers real-time, actionable insights
Integrates seamlessly with existing sales and marketing tools
Enhances team performance with data-driven intelligence
Scales to support thousands of go-to-market colleagues

Metrics

Battlecard Adoption: 40% increase
Influenced Revenue: $6 Million achieved in less than a year
Competitive Win Rate: 22% increase

Pricing Plans

Testimonials

Crayon lets us scale to the thousands of go-to-market colleagues who we want to support with competitive intelligence.

Spencer Hong, Senior CI Analyst @ Alteryx

Competitive intelligence needs to be as easy as possible for sales reps to consume. Crayon is the ideal solution to meet that need.

Kathy Thomson, Manager, Market Intelligence, Cognism

Crayon allows you to read between the lines of what your competitors are doing and quickly implement that into your enablement motion.

Nathan Teplow, Director of CI @ Salsify

Diverse Programmers Recommendation

Crayon stands out thanks to its robust AI-driven competitive intelligence features that empower teams with real-time insights and actionable data. Diverse Programmers can assist with advisory, integration, and custom solutions to maximize Crayon’s impact on your business strategy.

Ease of Use

Setup Time: Less than 1 hour

Onboarding: Step-by-step guided tutorials available

User Experience: Intuitive UI with minimal learning curve

Security & Compliance

Data Encryption:

Support Options

Live Chat: No

Email Support: No

Community Forum: No

Documentation

Contact Diverse Programmers today to learn more or request a custom integration.
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6 Different Reasons We Should Partner

  • 1Expert in Automation and Streamlining Operations
  • 2Proven Track Record of Success
  • 3Customized Solutions for Your Needs
  • 4Dedicated to Enhancing Efficiency Across Departments
  • 5Trusted by Leading Organizations
  • 6Personable and Client-Focused Approach
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